Newsletter – The Electrification Of Fruit
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At what point did someone realise that the Earth was not flat? That is one big change in thinking. Try thinking ‘What If?’ about more everyday things (or even in your business) and see where that takes you. What if chips had never been invented? What would we be eating with fish or burgers?
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Now, back to the fruit ….
Whilst standing in the shower I let my mind wander a little (well quite a bit actually) and it settled upon the electrification of fruit as a topic. I began to wonder what electrified fruit might look, smell and feel like. What functionality would it have, what consumer needs would it fulfill? My sensible, logical side then said ‘don’t be silly you can’t electrify fruit’. And it might be right but flip this on its head, what if fruit could supply electricity?
Many of us have at some time created a ‘potato clock’, a device powered by a potato. That will not save the energy problems that we have because it produces very little current but the subject of fruit & veg together with electricity is a very interesting space for ideas (biomass etc).
This led me to think a little more seriously about assumptions and boundaries. Many people might assume that fruit and vegetables have no place mixing with electricity. Someone has created an arbitrary boundary there, a fence that says ‘do not enter’ to your brain. This might be a good idea but what if …?
Another interesting subject is that of stereotypes or categories. Do you remember when the EU first started meddling in food products? In Portugal, they produced Carrot Marmalade. I’m sure that it is a fine product and the EU obviously thought so too. They had previously decreed that marmalade must be made from fruit and so redefined carrots as fruit rather than vegetables.
This arbitrary and silly categorisation has far-reaching consequences but it is entirely unnecessary. It now forces EU bureaucrats to think of the category of fruit as containing carrots whilst the category vegetables does not contain carrots. This might mean that carrot growers are treated as exactly as fruit growers or excluded from obtaining grants or subsidies aimed at farmers or vegetable growers.
How often does our categorisation of objects or behaviours prevent us from solving problems or taking a potentially advantageous course of action? Instead of being controlled by labels, we should focus on what works and what does not. Maybe one day we will electrify fruit, who knows? Until then, let us trample over the arbitrary boundaries that are created.
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Derek is a Fellow of the RSA, a speaker, facilitator, award-winning radio presenter and Adjunct Professor at VIT University, Chennai. He has been working in the field of Business Creativity and Innovation since 2002.