Creativity On A Shoestring – Get Yourself A Cheap Whiteboard!

Creativit on a shoestringThis article came about as part of a project to create some ideas around ‘Creativity On A Shoestring’. I thought about a) keeping things simple (one of the major requisites for both Creative Thinking and Innovation) and b) keeping things relatively low cost.

Top of my list was a whiteboard. These can be useful for a number of things including capturing ideas when they leap into your head, logging issues and problems and for people to contribute to solving such issues. In fact, you can use a whiteboard for just about anything. The main thing that guarantees effectiveness is its location.

First of all, let’s talk about cost. You can buy a cheap one but it is likely to be small. But what is a whiteboard? It is just a shiny white non-porous white surface so you could use any white gloss painted surface. So you could make your own from a large offcut of wood or (as I did) use one side of a white door. You can even paint part of a wall if you feel so inclined. If you have a home office you might find your spouse or partner complaining about this. Please use the right side of the door.

So where should your whiteboard be located? I am assuming that you have the luxury of choosing a location where everybody in your business, office or team has access. No one person should be seen to be the guardian of this precious resource.

You might be suspicious of staff or colleagues but they have to be trusted at some point. Locate the whiteboard where it can be accessed by the maximum number of people. This could be near the watercooler or coffee machine in a small office e.g. a solicitor or financial adviser. For larger offices, use your common sense (or imagination).

The only major things that you must do are to give people an idea of why this whiteboard has appeared and what it might be used for. It is also important to acknowledge all contributions and suggestions.

Happy whiteboarding!

 

 

Innovation – Do You Have Your Head In The Sand?

Innovation head in the sandDo you have your head in the sand regarding your Innovation efforts? Could you be caught in the dreaded cycle of ‘Non-Innovation’?

Let me explain. Over a number of years, I have observed that many businesses enter what I call the ‘Cycle of Non-Innovation’. Businesses for whatever reason, decide that they must innovate. They also decide that the initial spend is an investment and so should produce an appropriate return. So far so good.

The initial state is what I call ‘Market Directed Innovation’. It is a state in which a business feels it must respond to something in the marketplace. Not wishing to spend too much money, a business will decide, we can do this, it’s not difficult. For many, this becomes a state of ‘False Confidence’. You think you know what to do and how to do it but don’t.

As time progresses a business will realise that there is more to this Innovation lark than meets the eye. maybe you realise that there is a lack of planning, finance or even management. You are now in a state I call ‘Scramble’.

You now carry on, perhaps spending even more. By now you have not made an investment, but have a significant cost instead. Your spend has gone up but there is no return on your investment. Enter the ‘Panic’ state.

At this point, your competitors, who were behind you, are now overtaking. You must do something. And the next state? Next, you progress to ‘Market Directed Innovation’. You are in a cycle which will become ever more costly and ever more dangerous. On the way around, you do have a couple of opportunities to break out but the more you go on, the more costly and more brutal the interventions become.

So please don’t get caught with your head in the sand, help is available. Please get in touch via my contact page to find out how to break the cycle of Non-Innovation. If you simply would like to get some useful hints and tips on a monthly basis then please subscribe to my newsletter.

What do Creative Thinking and Moccassins have in common?

Training in NepalI recently spent ten days in Nepal taking two Negotiation Skills workshops. As you would expect, I managed to weave in quite a bit of creative thinking!

The participants were high-level officials from various Nepalese Government Departments and Ministries. In advance, I learned that they did not care for each other that much and did not get on.

Each workshop was 3 days long. After a day I saw that these people were getting on like a house on fire. So what was the problem? They just simply did not know each other and did not understand the other group’s point of view.

Many of the negotiations taking place in Nepal concern the building of dams and Hydropower generation capacity. The process involves the government, along with foreign developers, transmission line owners, international banks and displaced local people. Quite a tangle!

On day 3 we ran a fairly complex simulation and it was at that point the penny dropped. One attendee (a government employee) simply said that they did not realise how difficult it was being the developer.

These people had simply focused on getting the best deal at any cost, and had not considered the point of view of the half a dozen or so other parties. This did not mean they could not do a good deal, but that they might just make things run smoother and take less time.

At this point, I introduced them to ‘Walking With Moccasins’, one of my favourite creative techniques. It is derived from the time when a young Indian brave would follow an elder around for a lunar month and observe not just everything he did, but how he did it. It was an exercise in learning what, how and why.

You can do this in the workplace. Don’t just observe, do things too. I have a much more elaborate version that I use outdoors but it does require safety to be taken into account!

Anyway, the point is that by ‘getting into the shoes’ of your enemies, collaborators, product or service users you can learn a great deal that might be to your advantage. As a result of reading this you may wish to learn more. If so, then please do get in touch. Visit my Contact page to find out how you can do this.

Newsletter – Why brainstorming does not work!

Dear Reader,

If you are reading this because a friend or colleague was kind enough to forward it to you, then you might like to sign up for your very own copy by clicking here.

As we are now heading towards the holiday season many readers will be winding down. Hopefully, I can provide a little entertainment and some useful titbits in this rather odd period of the year.


#justthinking

At this time of year retailers are all desperate for our business. Keep an eye open for good examples of customer service, and good ideas generally that you could adopt. I saw some excellent examples of how to treat a customer at a high end candle shop and also a jewellers. At the opposite end of the scale, I noticed some very poor examples at a large chain store. Definitely no Magic & Sparkle there!


#justsaying

Would you like to achieve more with less effort? Yes really. Well a spot of fluffy thinking is what you need. Get in touch to find out how a spot of alternative thinking could help you and your organisation.


How many of you saw the subject of this email and thought ‘What is he on about, of course it works!’. Well for dramatic effect I did leave out ‘a lot of the time’.

Have you had this experience?

How many times has somebody summoned you to a meeting room using the words ‘ let’s go and brainstorm the solution to this problem?’ And how many time has it not worked very well or maybe not at all? And when it did not work did you put it down to the facilitator, or perhaps the problem was too hard, or maybe you just did not give it long enough?

Well, there is a reason for this, you were most likely using the wrong technique! Often we think we know what the problem is when in fact all we know is the situation in which the problem occurs. So, we have to determine the problem or possibly identify a range of potential problems. Next, we must pick THE problem or the most critical.

Picking the right technique

Having done this there might be a range of possible solutions out of which we must pick one to work with right now. Do you see a pattern emerging here? I have briefly outlined four stages which have the format diverge/converge/diverge/converge.

You will not be surprised to learn that one of the ways of classifying creative thinking techniques is as divergent or convergent. Other classifications can be group/solo working, exploring, reframing etc.

Anyway, if you use a technique incorrectly in the wrong phase it is likely not to work very well (or at all).

Let’s return to Brainstorming. This is a divergent technique as it is intended to generate a number of ideas or solutions. It will therefore not work when you are trying to converge i.e. focus on one specific issue.

So when you are summoned to a meeting room to generate solutions to a problem you will generate something but it is likely that you will not have identified what the problem actually is so the solutions will not fit very well.

I have a little black book with around 144 of these techniques, so if you would like to give this sort of thinking a try, please get in touch and I will find something tailored to your needs.

Please do get in touch or provide feedback by replying to this newsletter, or using any of the contact methods listed on the website derekcheshire.com.

Merry Christmas and a Prosperous New Year to all readers everywhere,

Derek Cheshire

Can I help you to find the difference that makes the difference?

Derek is a Fellow of the RSA, a speaker, facilitator, award-winning radio presenter and Adjunct Professor at VIT University, Chennai. He has been working in the field of Business Creativity and Innovation since 2002.

Newsletter – How to turn creativity into shareholder value

Dear Reader,

The last month seems to have passed very quickly and Summer seems to be fading into the past. On the plus side, there are fewer distractions so what have you been up to?

I tinkered with the soft skills training that I mentioned last month and have seen an improvement. So if you know of anybody that is looking for soft skills training such as Presentation Skills, Attention Management, Assertiveness etc with a creative twist and lots of fun then please point them in my direction. Oh, and please don’t forget the Creativity and Innovation stuff that I do too.


#justdaydreaming

I have just returned from the Inspire 2018, the Professional Speaking Association annual conference. My head is filled with ideas that I need to turn into real possibilities so watch this space …..

#justthinking

I don’t think that I am a recycling fanatic, I just like to make sure that as little as possible gets buried in a big hole in the ground. But why is it that we can recycle metals, plastics, cloth etc but we still throw huge amounts of food into landfill? Being organic it can be used for fertiliser, It can also be used to ‘brew’ alcohol which could be used to power vehicles.


creativity and shareholder valueSo how can we make sure that we get some value out of Creativity? After all, it is really only playing on bean bags with brightly coloured pens, isn’t it?

Well, to be completely honest I do sometimes do some of the stuff with pens, Lego and Play Doh. But really Creativity in a business context is about thinking differently.

This leads to different solutions to business issues as well as new products and services that nobody else has thought about. Competitive advantage, sustainability – call it what you like. It has to be good.

Superior performance is associated with Creativity according to Consulting company McKinsey. In particular, 67 percent of companies surveyed had above-average organic revenue growth. 70 percent had an above-average total return to shareholders.

McKinsey also identified four practices associated with Creativity and Innovation.

  1. Hardwire creativity and innovation in daily practices. As obvious as it may sound, creativity and innovation need to be business priorities.
  2. Become customer fanatics. Companies who rank highly have an almost fanatical devotion to understanding their customers and use many tools to understand their requirements.
  3. Feed the need for speed. Speed may be the defining attribute of modern businesses and companies at the top of their game are quicker at translating ideas and insights into action.
  4. Adapt or die. The top companies showed an ability to adapt, some actually expanding under adverse circumstances.

I can hear people saying ‘its easy for you to say’. Well, I have helped companies embrace and make use of Creativity in a variety of situations. Please get in touch if you would like to know more.

Please do get in touch or provide feedback by replying to this newsletter, or using any of the contact methods listed on the website derekcheshire.com.

Happy reading,

Derek Cheshire

Can I help you to find the difference that makes the difference?

Derek is a Fellow of the RSA, a speaker, facilitator, award-winning radio presenter and Adjunct Professor at VIT University, Chennai. He has been working in the field of Business Creativity and Innovation since 2002.

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