If you embrace the idea of creativity then as an employer you can get something else. And it is entirely for free, increased intrinsic motivation. Create the right conditions for yourself and others to be creative (at the appropriate time of course), and put in place the mechanisms to allow such behaviour. Consequently, employees and colleagues will automatically be given a greater degree of freedom and trust. In turn, this will be rewarded by increased effort or output. Now you have a better business and employees who will ‘go the extra mile’ for you without being coerced!