This article came about as part of a project to create some ideas around ‘Creativity On A Shoestring’. I thought about a) keeping things simple (one of the major requisites for both Creative Thinking and Innovation) and b) keeping things relatively low cost.
Top of my list was a whiteboard. These can be useful for a number of things including capturing ideas when they leap into your head, logging issues and problems and for people to contribute to solving such issues. In fact, you can use a whiteboard for just about anything. The main thing that guarantees effectiveness is its location.
First of all, let’s talk about cost. You can buy a cheap one but it is likely to be small. But what is a whiteboard? It is just a shiny white non-porous white surface so you could use any white gloss painted surface. So you could make your own from a large offcut of wood or (as I did) use one side of a white door. You can even paint part of a wall if you feel so inclined. If you have a home office you might find your spouse or partner complaining about this. Please use the right side of the door.
So where should your whiteboard be located? I am assuming that you have the luxury of choosing a location where everybody in your business, office or team has access. No one person should be seen to be the guardian of this precious resource.
You might be suspicious of staff or colleagues but they have to be trusted at some point. Locate the whiteboard where it can be accessed by the maximum number of people. This could be near the watercooler or coffee machine in a small office e.g. a solicitor or financial adviser. For larger offices, use your common sense (or imagination).
The only major things that you must do are to give people an idea of why this whiteboard has appeared and what it might be used for. It is also important to acknowledge all contributions and suggestions.