Tag: problem solving

What Is Creativity?

what is creativityWhen you think about Creativity, what springs into your head? Does my question encourage you to think of names of great artists, engineers, philosophers or technologists?

The more down to earth amongst you might like to tell me about your father whose home-brewed beer was ‘extraordinary’ or your grandmother who filled her house with culinary delights whenever you visited.

Are both of these groups of people creative, or neither?

Stay with me as I delve a little into some of the theory regarding creativity.

Theories in this area tend to differentiate Creativity (creativity with a capital “C”) from creativity (creativity with a lowercase “c”).

And what is the difference? The former is basically to do with the ‘big stuff’, the scientists and well known creative thinkers. The latter is actually much more interesting.

This creativity can take many forms and may even involve nothing more than making a few tweaks to a recipe, directions or set of instructions. Even though it’s appreciated or experienced only by your circle of friends and family, you feel good about having an impact.

Some common features of creativity include originality, effectiveness, surprise, divergent thinking, and discovery. You don’t have to be an artist, then, to be creative by standard definitions because you can be an inventor or original thinker in fields such as science and technology. In fact, an artist might not be creative if they simply paint the same things using the same paints and subject matter.

The other question which only popped into my head the other day is ‘for whom is this creative’? To what does this creativity refer?

If I have created an exciting new gadget in my shed, I have been creative. Do I need to show this to people and get their feedback? Is it essential for our creative efforts to be appreciated or commented on to make them creative?

What then happens when others perceive creativity in our efforts? This is beginning to get deep I know but please bear with me.

Let us consider one more idea about creativity. Children are very creative. They turn everyday items into suits of armour and swords and create the most detailed and multicoloured drawings. Is this just childish naivety or do these expressions of creativity have a real meaning?

Creativity research has often detailed primary (self-expressed) and secondary (recognised by others) creativity. Is it actually possible to split creativity like this?

More recent research has brought new ideas to the table. “Primary” creativity that is unique to the individual and “secondary,” which begins when an audience is “in dialogue with” the creator.

So primary creativity contains things like subject matter, medium and significant outcomes (works of art or inventions).

For secondary creativity, the outcome reaches an audience which, in turn, produces the secondary outcomes. This could be an interpretation or experience.

At this point, I shall leave the theory behind but you can see that there are a number of dialogues going on here which can continue for some time.

This has an impact on how we as speakers, trainers, consultants (and even my engineering friends too) deliver to the world. It is not good enough to dream up an exciting new concept, we have to think about the interactions that will take place as our idea is shown to the world.

Be cautious also, the interactions are not always started by ourselves! Our audiences can be creative in their responses.

Creativity On A Shoestring – Get Yourself A Cheap Whiteboard!

Creativit on a shoestringThis article came about as part of a project to create some ideas around ‘Creativity On A Shoestring’. I thought about a) keeping things simple (one of the major requisites for both Creative Thinking and Innovation) and b) keeping things relatively low cost.

Top of my list was a whiteboard. These can be useful for a number of things including capturing ideas when they leap into your head, logging issues and problems and for people to contribute to solving such issues. In fact, you can use a whiteboard for just about anything. The main thing that guarantees effectiveness is its location.

First of all, let’s talk about cost. You can buy a cheap one but it is likely to be small. But what is a whiteboard? It is just a shiny white non-porous white surface so you could use any white gloss painted surface. So you could make your own from a large offcut of wood or (as I did) use one side of a white door. You can even paint part of a wall if you feel so inclined. If you have a home office you might find your spouse or partner complaining about this. Please use the right side of the door.

So where should your whiteboard be located? I am assuming that you have the luxury of choosing a location where everybody in your business, office or team has access. No one person should be seen to be the guardian of this precious resource.

You might be suspicious of staff or colleagues but they have to be trusted at some point. Locate the whiteboard where it can be accessed by the maximum number of people. This could be near the watercooler or coffee machine in a small office e.g. a solicitor or financial adviser. For larger offices, use your common sense (or imagination).

The only major things that you must do are to give people an idea of why this whiteboard has appeared and what it might be used for. It is also important to acknowledge all contributions and suggestions.

Happy whiteboarding!

 

 

Wise Crowding – Have You Tried It Yet?

What do you mean no! I must admit that Wise Crowding is a term that I have only just started to use. Basically it means using the power and wisdom of a crowd (group of people) to help solve issues or maybe create new ideas.

Wise crowding works on the basis that the whole is greater than the sum of the parts.

So who can use this? Well anybody really. You can run public events where people who don’t know each other come together or within organisations where people might already know one another.

The aim is to find out what skills are available and use them to either solve issues if they can be solved quickly or find a way forward with something that might take a bit more effort or time. You can even use such an event for prototyping a product or service.

So why talk about Wisdom? Well if you collect data it is just that, data. If you organise it then it can become information. Add context and the information becomes knowledge.

Wisdom is the next step up the ‘ladder of usefulness’ where we take knowledge in conjunction with experience and actually apply it to real world problems like the ones you have in your business or organisation.

To find out exactly how this works please do get in touch.

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